Performance Media Planner - Paid Search + Paid Social
We are seeking a Performance Media Planner to join our growing team. The Performance Media Planner will be directly responsible for the oversight and performance of paid social and paid search advertising. You will be an important member of the staff who delivers best-in-class execution and strategy of paid placement advertising and will work on developing paid social and search strategies, implementing, reporting, and analyzing media campaigns top-to-bottom across multiple websites and platforms. A background in metrics and results-driven optimization is vital.
_RESPONSIBILITIES:
- Day-to-day oversight and execution of media across multiple paid search and
- paid social platforms including but not limited to: Google, Bing, YouTube,
- Facebook/Instagram, Pinterest, LinkedIn, and Twitter
- Lead day-to-day management and optimization of campaigns to meet and exceed goals
- Campaign planning, forecasting, and budgeting
- Recommending testing strategies and optimizations to drive performance
- Campaign bid management strategy and oversight
- Campaign data analysis, reporting, and insights
- Summarize and communicate the status of all campaigns with appropriate
- internal and external contact
- Keyword research, ad copy creation, and audience development
- Industry research on search and social trends with occasionally being tasked to
- write a POV, blog post, or case study
_REQUIREMENTS:
- 2+ years of paid social or paid search marketing experience
- Proficiency within at least one of the following paid channels: Google, Bing,
- Facebook/Instagram, Pinterest, or Amazon.
- Strong analytical skills and attention to detail
- Results driven with a proven track record of driving performance
- Excellent written and verbal communication skills
- Ability to work independently as well as with a team
- Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
- Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility
- Strong experience with Microsoft Excel
_PREFERRED SKILLS:
- Bid management experience such as Marin or Kenshoo
- Experience with Tableau of other data visualization platforms
- Feed management platforms: Feedonomics and Google Merchant Center
- Retail and e-commerce experience
- Proficiency within Google Analytics and/or Adobe
- Previous agency experience