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Data Analytics Internship

Full Spectrum Features
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Overview of Position:

  • Currently pursuing a BS or MS in Analytics, Data Science, Statistics, Engineering, Business, Marketing, Economics or a related area.
  • Must be able to commit at least 10 to 15 hours per week.
  • Digital marketing interns will be involved in all aspects of Full Spectrum Features digital marketing channels, including paid search, display, re-marketing, social and e-mail.
  • Applicants must be available to come into Full Spectrum Feature's Chicago office at least twice per week.

Responsibilities:

  • Create analyses of existing traffic and conversion trends to identify areas of opportunity and run A/B tests to improve impressions, CTR, conversions, CAC and LTV of a paid marketing program.
  • Scale current marketing channels by leveraging data analytics and external tools to identify new opportunities and expand into new campaign types, locales and mediums.
  • Research and design A/B tests to improve conversions and ROI, increase revenue per user or achieve another KPI goal that you set.
  • Conduct A/B tests by experimenting with ad copy text and keyword lists for paid search marketing efforts.
  • Analyze performance of paid marketing efforts and optimize campaigns to improve ROI.
  • Create and interpret reports on website performance and provide recommendations to internal stakeholders.
  • Work closely and collaboratively with film production, marketing and operations teams to create specifications and A/B tests.