Research Analyst
Do you enjoy telling stories through data? Interested in solving client challenges with data? Ketchum is looking for an Analyst to work out of our NY office!
About the Job
Understand client objectives and distill findings that are insightful and actionable.
- Synthesize data and research trends from a variety of sources to develop strategic insights that will become the foundation for communications program development for existing clients and for new business pitches
- Develop concise, well-thought out reports and presentations that tell a story and serve to inform account teams and clients who may be less-versed with data from research and/or measurement platforms
Assisting team members with consumer and business insights – not “data dumps” – to account teams and new business teams, to include:
- Analyzing and interpreting social/digital data
- Understanding client objectives to distill findings that are insightful and actionable
- Interpretation of YouGov, Canvas8, comScore, Quid and/or other types of secondary data
- Development of target audience profiles, secondary research summaries, and trends reports
- Conducting original research either through survey questionnaires, focus group screeners
Conduct Social Media Research and Analysis:
- Learn the newest social data tools (e.g. Radian 6, Sysomos, Brandwatch, Sprinklr, Talkwalker) to understand what consumers are saying about our clients’ business
Measure success of communication programs:
- Have an impact on the strategy, execution and optimization of marketing and communications programs
- Evaluate results of marketing and communications programs
- Drive business for Ketchum Analytics by having a visible role within the NY office and educating account teams on research and measurement offerings
- Ability to work efficiently through multiple platforms (email, IM, in-person) and with colleagues in various time zones across the West Coast, Midwest, East Coast and London
- Familiarity with social media and online communities in relation to broader media mix
Qualifications
- Bachelor’s degree preferred; relevant courses or field of study preferably in Marketing, Business, Economics, Finance, Statistics, Engineering or related field
- Experience in a quantitative or qualitative field
- Aptitude to translate trends, technologies and metrics into conversational English
- Strong writing skills
- Interest in social media platforms and how companies are using the tools to drive brand awareness, engagement, and traffic to a website/social media pages
- Entrepreneurial spirit and ability to create partnerships and build connections that will drive business
- Outstanding time management skills and ability to work independently
- Interest or experience with Social data, Web Analytics, Paid Media or SEO/SEM
- Knowledge of/Expertise or desire to learn any or all of the following:
- Web site analytics tools such as Google Analytics or Omniture
- Secondary databases, such as YouGov, Canvas8, comScore, Quid
- HTML, Java, R, Python, SQL or similar language coding
- Social media measurement and social media monitoring tools, such as Brandwatch, Sprinklr, Radian6, Sysomos, Talkwalker, etc.
- Python, SPSS, Stata, SAS, R or similar statistical package capabilities