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Manager, Interactive Games

Key Responsibilities:
  • Analyze, monitor and report on major initiatives against key success metrics and present plans for revising and optimizing performance
  • Collaborate with publishing partners to craft best-in-class creative that resonates with targeted consumers through bespoke strategies for key channels/platforms
  • Liaise with internal teams and external partners to execute “soft marketing” across multiple platforms
  • Draft pitch decks on a regular cadence to develop cross-category retail opportunities and featured placement both at physical retail and digital/mobile app stores
  • Ideate concepts to develop content-as-marketing approach
  • Coordinate and facilitate reviews for marketing assets
  • Create and maintain promotional calendar to ensure effective communication/transparency and apprise team of issues that may adversely affect calendar
  • Compile and analyze weekly KPI reports, identify anomalies and provide recommended actions
  • Collaborate with regional offices to ensure key beats and activations are communicated and fully aligned globally
  • Leverage business intelligence systems to drive growth and evaluate strategic opportunities
  • Ensure project documents are complete and communicated appropriately through the organization
  • Willingness to provide support in various capacities throughout all phases of product lifecycle
  • Organizational support and travel to live events and promotional appearances
  • Stay up to date on WWE programs, story-lines, products, and businesses

Qualifications:
  • BA or BS degree
  • Must have minimum of 3 years of experience including: project management and sales/marketing
  • Knowledge of game/app development lifecycle
  • Understanding of the free-to-play business model and mobile games market
  • Demonstrated ability to support multiple projects
  • Organization, attention to detail, quality, and follow-up skills a must.
  • Excellent communication skills, both written and oral.
  • Strong interpersonal and collaboration skills to build relationships and teams.
  • Computer proficiency in MS Office (Word, Excel, PowerPoint, Visio) a must.
  • Fact-based and data-driven decision maker
  • Avid gamer
  • Proven ability to influence, build relationships, and make recommendations
  • Eager to learn with the desire to progress and stay up-to-date on industry news, best practices, and current affairs
  • Willing and able to travel up to 15% of the time